Squid Game Season 2 - Fan 5k Event

Photo Credit to Chris Schmitt

At FTB.DESIGN, we were honored to collaborate with Hudson Grey to bring their vision for the Squid Game Season 2 premiere event to life in Los Angeles on December 12, 2024. Our team, passionate fans of the series, dedicated ourselves to fabricating immersive elements that captured the show's intense and captivating atmosphere.

We meticulously crafted a variety of set pieces and interactive installations, including:

• Starting Line Archways: Designed to mirror the iconic imagery from the series, setting the tone for participants as they embarked on the 4.56K run.
• Game-Inspired Obstacles: Constructed to challenge participants, these obstacles were directly inspired by the games featured in Squid Game, providing an authentic and thrilling experience.
• Photo Zones: Created for fans to capture memories, these areas featured replicas of notable symbols and characters from the show.

Our fabrication process involved innovative techniques and materials to ensure durability and visual impact, all while adhering to a tight timeline. The collaborative effort with Hudson Grey allowed us to push the boundaries of our creativity and craftsmanship, resulting in an event that was both immersive and memorable.

Photo Credit to Chris Schmitt

The premiere event itself was a remarkable success, attracting over 1,700 enthusiastic fans who participated in the 4.56K run, each donning the iconic tracksuits from the series.
Participants navigated a course filled with challenges reminiscent of the series' intense games, vying for the ultimate prize: a coveted seat at the advance screening of the Season 2 premiere. The event also featured interactive zones, photo opportunities, and a mini "night market" offering Korean cuisine, enhancing the cultural experience for attendees.
Collaborating with Hudson Grey on this project was a rewarding experience that showcased our team's dedication and ability to deliver high-quality, immersive environments under tight deadlines. We are proud to have been a part of this event and look forward to future opportunities to create engaging experiences for fans and clients alike.

Photo Credit to Chris Schmitt